South Muskoka Hospital Foundation reveals new brand identity: “our community is our foundation”



Over the years, the staff and board at the South Muskoka Hospital Foundation have learned time and time again how fortunate we are to be surrounded by such a supportive community. Our community is passionate about its hospital and we are grateful for that passion. Most days, someone tells us about the experience they or their loved ones had during a hospital visit, or that they have an idea for a fundraising event, or some other encouraging thought. Every fundraising campaign we have undertaken over the past 15 years has achieved its goal far earlier than our anticipated timeline. That is our community’s doing – not ours.

We are inspired by our community every day, and this inspiration is reflected in our new branding.

In collaboration with a local creative agency, we are developing an exciting new brand identity for the Foundation, including logo design, photography, communication, print collateral, digital campaigns, as well as a modern, engaging and accessible new website. This new brand reflects our objective to join the heart of our hospital, with the spirit and voices of our community. It is after all, why we are here. Without our community we would not exist.

The Foundation’s new brand will be revealed over the next several months, leading up to the launch of the new website in August 2018. The website aims to offer viewers modern tools for online donations, honour the faces and people in our community through storytelling, and provide information about who we are, what we do and why our community’s involvement is so essential.

“Our focus has always been our community,” says Foundation chair Mark Gidley. “As we shift into an age where technology has become paramount, we not only need to refresh our ways of communication through rebranding, but we also need to provide our community with state-of-the-art medical technology. That’s one way we can continue to provide the highest standard of health care.”

The needs of our hospital are great: everything from lifesaving equipment to health care education and urgent renovations and repairs. Through our initiatives this year, we hope to inspire our community to continue to invest in the highest standard of health care and the greatest needs of our hospital.

Follow our journey this year, as we reveal the new brand on and Facebook.